On Purpose Book

On Purpose is a modern-day business book for people who want to steer their work back on course, with purpose leading the way.

Deliberately ironic and witty, this contemporary business book including a fable, as told by business leader Karen James. This revealing fable strikes a personal chord with anyone in business (or frankly, a little over business). Readers will discover their own winning purpose through the author’s subsequent narrative, with the aim to create the most positive business outcome for themselves. This book shows readers how a simple framework can become the turnaround for their organisation and life so desperately needed. On Purpose is for people and organisations who need are asking:

  • How can I motivate my team?
  • How do I launch or reinvigorate this project?
  • How do we redefine our purpose, vision and values?
  • How can we connect better with our customers?

Book Testimonials


I loved this book and read it in one sitting. Karen James has written about business in a fresh and beguiling way and it is understood from the beginning that she loves both business and education as I do. On Purpose is a cleverly constructed book as we might expect from its engineer author. This book could become the new black for business. How could you not aspire to be on-purpose personally or professionally?

Wendy McCarthy AO

Educator, Mentor, Non-Exec Director


Okay, I will admit Karen went to school with my kids, Lisa, Danielle and Shannon. Well, so what! That doesn’t mean I don’t know what an excellent book is. On Purpose is important because we all need to find the path to what matters in life. Reading is learning and learning is the path. We all need to get on one. Karen did…

Bob Gaudio

Songwriter, Producer, Founding Member Of The Four Seasons, Inspiration For The Jersey Boys


Today’s world needs this book – delivered with wit, humour and cut through New York style, Karen’s decade of experience in life and business is bottled up in a fable, a manifesto and a practical framework that will help get you and your organisation on-purpose. The complex made simple. I love it and look forward to joining Karen to create a movement to mobilise on-purpose leaders.

Ronni Khan

CEO & Founder, Ozharvest


On Purpose provides a simple formula to transcend your organisation’s purpose into action and literally get everyone on-purpose. Karen’s methods and leadership are exemplary, as experienced over the 6 years we have worked together. She is infectious and brings real purpose to any endeavour, including now her book.

Symon Brewis-Weston

CEO, Sovereign Insurance


Karen is one of the most purpose-driven people I have ever met. She operates with a strong sense of ethics and humanity. The philosophy and framework behind On Purpose is great advice for anyone who wants to transform themselves and their organisation.

Janet Holmes-Court AC


On Purpose is a book which simplifies Karen’s deep understanding of how to make things happen in the business world into a framework for every person and organisation. Karen’s ability to take an idea and turn it into reality is first class – and I know that firsthand from my participation in Commonwealth Bank’s Women in Focus program. For more than a quarter of a century through a journey of ups and downs that the faint-hearted would have given in, Karen’s track record is On Purpose’s testimony. Getting to the how is as important as the why – On Purpose brings the two together in a formula I look forward to promoting.

Naomi Simson

Founding Director, RedBalloon

On Purpose Hub Downloads

Click on the images to download the resource

The PLOT Framework©

Our PLOT Framework© is the tool that helps keep you and your team accountable. Regular reference to the PLOT Framework© will help keep you on purpose.

Print this PDF PLOT Framework© and share it with your teams. You can PLOT your progress on a daily or weekly basis.

Prezi Template

We know the fastest way for you to be able to embed the PLOT Framework© is to have ready made presentation templates to use in your organisation.

Click on the Prezi icon to go to the online template.

PowerPoint Template

Click on the BLUEFRAME icon to download the PowerPoint presentation.

My Purpose Template

You’ve got to have your purpose at the front of your mind at all times.

Print this PDF template, write your purpose down and put it up on your wall. Look at it every day. Make your decisions based on whether they align to your purpose. Encourage your teams to do the same.